Writing, Editing, & Content Strategy
Content Expert Passionate About Helping Brands Tell Better Stories
Welcome!
I'm Emily Mullins, a Denver-based freelancer with nearly a decade of experience in digital content. Throughout my career, I've developed my expertise in a variety of skills — building editorial calendars, managing teams of writers, overseeing marketing campaigns, and producing everything from long-form journalism to social media, email marketing, and brand copy.
Collectively, my work has reached more than 10 million readers across publications. I’ve also been granted the opportunity to produce short and long-form videos + podcasts for social media, YouTube, and Spotify within these niches.
When I'm not writing, I can be found tending to my pug or browsing flights to faraway places.
To write is human, to edit is divine.
— Stephen King
About Me
I’ve known I wanted to be a writer for longer than I can remember. Some of my earliest memories are of furiously scribbling down stories to present to my parents and teachers, proudly showing them my barely-legible handwriting and goofy plots.
My love for the written word never went away. When I went off to college, I started as a theater major… but it wasn’t long before I realized that studying English was where I truly belonged. I changed majors and completed my degree alongside a Concentration in Creative Writing, and I first began freelance writing during my senior year.
My earliest and still favorite corner of this work is music journalism, interviewing prominent musicians, covering festivals across the country, and writing about the culture around the artists I admire. That thread has stayed with me, even as my career expanded into cannabis, lifestyle, and wellness publications along the way. I've documented tours of commercial cannabis grow facilities, interviewed drag queens, collected signatures for environmental causes, and traveled to more events and festivals than I can count.
Above all else, I find fulfillment in helping people and brands connect with audiences and share what makes them unique.
As the years have passed, I’ve forged a career in creating personalized editorial storytelling and brand strategy — work that's included managing a team of freelance writers whose content reached over 2 million readers, building and writing email programs that drove real client bookings, and growing organic traffic through hands-on SEO strategy. My experience spans blogging and copywriting, editing submitted work, SEO implementation, news reporting, and digital marketing, which means I can help with everything from a single long-form piece to a full content strategy overhaul.
And if you're looking for someone to cover music (artist features, album reviews, festival coverage, or culture writing), that's where this all started, and it's a space I'm actively looking to do more in.
I love all aspects of my work, and I’m equally as happy creating a brand-new strategic plan from the ground up as I am using analytics to polish existing content. My process uses a mix of research and collaboration, with an additional focus on making complex ideas feel accessible and informative to readers.
Whether your goal is audience growth, better search visibility, stronger brand storytelling, or music coverage that captures a scene the way it actually feels, I’m ready to jump in and figure out the next steps — so you don’t have to!
areas of expertise
Wellness + Healthcare
Research-driven content that makes complex topics approachable.
Cannabis + Psychedelics
Editorial storytelling for emerging industries covering education, regulation, and culture.
Lifestyle + Beauty
Brand storytelling designed to build trust and engagement.
Digital Content Strategy
SEO planning, editorial calendars, optimization, and audience growth.
Music & Entertainment
Artist features, album reviews, festival coverage, interviews, and culture writing.
Frequently Asked Questions
-
My primary strengths lie in long and short-form writing and designing all-encompassing brand strategy plans that target SEO, social media, and marketing pillars. I’m happy to provide one or more of these tailored services based on your individual needs!
-
Getting started is simple. Reach out through my contact form, and I’ll walk you through the next steps.
-
I’ve made it a point to be versatile and well-rounded, learning everything I can about online content along the way. As such, my experience has covered everything from marketing to social media management to SEO implementation, meaning you get to work with someone who understands every step of the content strategy process.
-
My pricing is based on your specific needs and desires. Basic freelance writing services are priced per word, while an all-encompassing content strategy plan is typically retainer or per-project based. After our initial conversation, I’ll provide you with a few packages and ranges you can choose from!
-
Straightforward, communicative, organized, and stress-free! I’m readily available to answer questions and troubleshoot, and I’ll handle all of the aspects of your content — so you can focus on running your business effectively.
-
First, we’ll hop on a call to determine your goals and needs. I’ll create a plan to target those goals, which we’ll refine and adjust together as we go. Once I start implementing, you’ll receive regular progress reports that we can tweak as needed!
“If you have the chance to add Emily to your team, I cannot stress enough to you how grand of an opportunity lies before you. Seize it.”
— Grant Guthrie, Former HR Manager What People Are Saying
“Her…deep-rooted passion for her craft is matched only by her natural skillset in creating high-quality content. In the future, I can only hope to find another working relationship as seamlessly collaborative as the one I shared with Emily, and I cannot recommend her more to anyone looking to add a creative content expert to their team.”
— Kymberly Drapcho, Former Editor-In-Chief“Dependable and easy to work with. Our team won't be the same without her!”
— Hannah Dodd, Former Content Manager